Since 1997, the Council has worked to reduce suicide and its impact in the Waterloo Region community. Over the past 25 years, we have evolved from primarily providing suicide prevention awareness and education in the community, to offering a variety of services including access to suicide alertness trainings, the administration of the “Why…” Support After Suicide Loss bereavement support group, and our growing provincial and national advocacy efforts. Upon reflection of the growth and evolution of the Council and its work, we recognized that there is an opportunity to better reflect our organization through a new logo.
As such, the Waterloo Region Suicide Prevention Council is proud to introduce our new logo, developed as part of our participation in Capacity Canada’s Creative Day for Social Good. We are thankful to have received the design services of upper-year Conestoga College students, supported by Him & Her, a creative marketing agency.
Our new logo honors the previous one by incorporating the ‘S’ shaped pathway in the foreground. This pathway represents the Council’s work in suicide prevention and our commitment to journeying alongside our community and those with lived experience of suicide. The pathway can also be interpreted as a river; this river serves as a reminder of the importance of upstream prevention work. In our work, this means understanding and addressing the factors that may cause someone to think of suicide and act on those thoughts. Finally, the three blue rings at the top of the logo represent our three areas of work: hope, help and healing, also understood as suicide prevention, intervention, and postvention.
We have begun the transition to the new logo, and you should notice it across our online presence. In an effort to prevent waste and be fiscally responsible, we will be updating our print materials with the new logo on an as needed basis.
We thank the community for their support, and we look forward to continuing our work of promoting hope, help, and healing in the Waterloo Region community.